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It is obviously very important to choose the keywords that you think your potential audience may use to try and
find you. These should be relevant to the content of the site
— after all, a potential customer who has found your site
after searching for “golfing holidays” would obviously
like to find some information on this subject!
The keywords should
also be as specific as possible. Our experience has shown that
people are using more targeted phrases to search. For example
“golf holidays Spain” will have much shorter list
of relevant list of results than “holidays”. While
a good listing for the term “holidays” may
deliver millions of hits, if you are in the business of
selling golfing holidays to Spain (and not dealing with thousands
of irrelevant customer enquiries!), then these will be wasted.
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