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Link popularity relates to the number of links pointed
to a website. Over the years, apparently the number of links pointing
to a site has become of more prominent importance in terms of
search engine positioning, ie: websites with lots of sites linking
to them rank better in searches. Some writers on the subject even
claim that search engines take into account the “relevance”
of the links, ie: sites linked to by similar sites rate better.
Search engines are secretive about their exact practices and it
is hard to tell what’s true. One thing is certain, though
link popularity is touted as a newly emergent element on the scene,
it actually has been significant since the beginning because of
the “crawl” factor.
Regardless of whether or not most
search engine software is sophisticated enough to actually meter
link popularity as a crucial factor, and especially whether or
not it is sophisticated enough to gauge themed links, the more
links a site has pointing to it, the more often it is crawled
by spiders, and the more often it is indexed. Therefore, it is
crucial for a site to have at least a few external links pointing
to. This is more true now that some engines are even dropping
sites that don’t have at least one external link, and this
could possibly become a trend with search engines to help conserve
database space.
If you have more than one site, be sure they are
pointed at each other to increase your link popularity.
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