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Amazingly, people start building sites without creating
a clear statement of what they want that site to achieve. The
first step is to always ask these basic questions:
- What do you want the site to do for you?
- Who is the audience for the site?
- What do you want these visitors to get out of
it?
The questions are the same whether you're talking
about an internet or intranet site. If you don’t
have clear, concise answers to these questions, you
shouldn’t even be thinking about anything else.
If you don’t know these answers, you can spend
a lot of time and money on a site that looks good, but doesn’t
add to your business.
How do you find the answers? Well, the first answer,
about what you want the site to do for you, has to be based on
your own internal goals. Do you just want to promote your business
or do you want to use the web to sell products? If it’s
an intranet, what do you want it to do — allow people to
access and share files? Disseminate the latest information? Set
these goals early and specifically.
Once you do, it’s time to start talking to
either customers, about what they’d like in a site from
you, or to your own employees, to see what they'd like from an
intranet.
You should interview as many people as you can who
will be using the system and find out what they need.
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